About Me
I care about design. I care that good design comes from good reason. I care that it is purposeful and that it informs, inspires and captivates consumers. My path as a generalist in my career so far has led me to work with many brands, successfully creating brand stories for them through the medium of visual design, UX, and video.
At the heart of it, as much as I enjoy the crafting of beautiful visuals- it is the process of understanding the two pillars. The business needs and what makes their customers tick. Ideating solutions to serve as the bridge between these two pillars spur me to produce my best!
