Mediashock Productions is a company I was working in when this brief came about. They have been around for almost a decade. During the 10 years, the company has constantly evolved and the brand identity has transformed overtime. We decided that the original logo has aged gracefully and served its time well. It was time to retire the original logo for a complete Logo redesign. I volunteered my graphic design skills to my boss and he said Yes!

I wanted the redesign of the logo to stand the test of time. Big and bright lettering, sleek lines, and simplification are the considerations I had in my mind when I designed this logo. I wanted the brand to feel fresh, lively, dependable and memorable.

The huge ‘M’ monogram which comprised of two sloping vertical mountains represents our ever-evolving and growing nature as an organization against the fast-paced tide of the media industry.

The subtle gradient lends itself as an elegant touch, which reminds our clients that we put creativity and innovation at the forefront.